Velvet Oasis
Velvet Oasis is more than just a hotel; it's a haven of luxury, a retreat for the senses, and a timeless expression of opulence. This boutique hotel embodies the perfect blend of contemporary sophistication and classic charm. Every detail, from the meticulously designed interiors to the personalized services, is crafted to exceed the expectations of even the most discerning guests. Velvet Oasis sought to establish a brand identity that reflected its luxurious and tranquil atmosphere.
Objectives
The primary goal was to create a brand identity for Velvet Oasis that conveyed luxury, tranquility, and exclusivity. This included naming, brand identity, brand guidelines, a logo, packaging design for their toiletries, and an email marketing campaign to promote the hotel's offerings and create lasting impressions on potential guests.
-
The naming of the hotel, "Velvet Oasis," was chosen to evoke a sense of luxury and tranquility, perfectly aligning with the brand's mission and vision. The brand identity and guidelines incorporated a sophisticated color palette of gold, black, and white, symbolizing opulence and elegance.
-
For the logo design, we created a refined visual mark that features the initials "V/O" prominently, with "VELVET OASIS" in elegant capital letters and "luxury boutique" in a sophisticated handwriting font. This combination effectively communicates the brand's luxurious and exclusive nature.
-
The packaging design for the toiletries was kept minimalistic and elegant, with a focus on the logo in black on a white background, ensuring a sophisticated look that draws attention to the brand.
-
The email marketing campaign was meticulously crafted to highlight the unique experiences and luxury services offered by Velvet Oasis, aiming to engage potential guests and drive bookings.
Our approach
Results
The comprehensive branding and marketing approach effectively positioned Velvet Oasis as a sanctuary of sophistication and relaxation. The refined brand identity and elegant visual elements resonated with the target audience, enhancing the hotel's reputation for luxury and exclusivity.
The meticulously crafted brand elements, from the name and visual identity to the thoughtfully designed packaging and targeted email marketing campaign, successfully communicated Velvet Oasis's commitment to providing an exquisite and luxurious guest experience.
